The Indian Consumer 2024 pdf epub mobi 电子书

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发表于2024-05-03

The Indian Consumer 2024 pdf epub mobi 电子书

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出版者:

作者:Alam Srinivas

出品人:

页数:216

译者:

出版时间:2008-7

价格:211.00元

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isbn号码:9780470822302

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图书标签: 商业印度

The Indian Consumer 2024 pdf epub mobi 电子书图书描述

A counterintuitive guide that exposes the apocryphal Indian "middle class"

With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.

Alam Srinivas (New Delhi, India) is Business Editor of Outlook, an English-language Indian news magazine, and Editor of Outlook Business.

The Indian Consumer 2024 pdf epub mobi 电子书

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