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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书

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发表于2024-11-07

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书


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出版者:Springer
作者:Wierenga, Berend 编
出品人:
页数:640
译者:
出版时间:2008-09-12
价格:USD 169.00
装帧:Hardcover
isbn号码:9780387782126
丛书系列:

图书标签: 营销  科普   

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书 图书描述

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书
Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 电子书
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