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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載

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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載


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出版者:Springer
作者:Wierenga, Berend 編
出品人:
頁數:640
譯者:
出版時間:2008-09-12
價格:USD 169.00
裝幀:Hardcover
isbn號碼:9780387782126
叢書系列:

圖書標籤: 營銷  科普   

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載
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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 2024 pdf epub mobi 電子書 下載

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