Communicate Like a Pro starts with a glimpse into how<br > professional communicators connect with their audiences.<br > The principles for connecting with an audience are the same<br > whether you are speaking to a loved one， addressing an<br > audience of a thousand people， writing an article for<br >~[id~idfl， OF tlego~t a~t ng an international arms reduction<br >treaty.<br > give techniques for establishing and maintaining contact<br > with your audience. I show how involving my audiences<br > has made me one of the most popular professional speakers<br > in America， and how you can use the same principles and<br > techniques to convey all kinds of messages through a wide<br > variety of media.<br > Chapters 7 through 10 focus on the actual process of<br > sending messages that produce desired responses. Separate<br >chapters offer insights for each of the following questions:<br >"Who do you wish to reach? What do you wish them to<br >do? How will you get them to do it?" and "How will<br >you know when they do it?"<br > Chapters 11 through 17 of the biaok give practical<br >guidance on how to apply the principles of effective<br >communication to the various "vehicles of communica-<br >tion." Such topics as using nonverbal signals， humor and<br >visual aids， and developing your own style are discussed in<br >simple， practical terms¡£<br ><br >