BB0607

作者:Communication Agencies in Sweden

页数:471

出版时间:2001-11

价格:560.00元

isbn号码:9789185213252

"Communication agencies in Sweden"-the smart way to select an agency

This year's edition of "communication Agencies in Sweden" presents 169 agencies. Here you will find details of each agency's special expertise, income, business concept and clients, as well as examples of completed projects.

New for this year are agencies that have presented examples of completed projects that include a descriptioin of the initial nees analysis, as well as the project's implementation and subsequent result. Agency selection consultants Max Aperia and Nils Welinder ofer tips on how to select the agency bset suited to your requirements. As invaluable to experienced as inexperienced purchasers of agency services.

The book also contains a numbers of sample agreements and general advice on selecting an agency, as well as Clas Collin's eminent analysis of the structure and current development of the Swedish advertising industry.