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Delivering consistent, profitable growth is the #1 non-negotiable imperative facing today's business leaders. Many firms struggle to meet it. Only a rare few consistently achieve it. How do they do it? The answer lies in a tremendously potent but little-understood force: momentum. Momentum feeds on itself: if nurtured properly, it accumulates even more power from its own success, creating new value with unparalleled efficiency. In The Momentum Effect, INSEAD's Jean-Claude Larreche reveals exactly how to build and preserve business momentum, and use it to deliver growth that gets you noticed, year after year after year. Larreche begins by demonstrating the powerful, hidden role of momentum in value creation and why it's more important than innovation, marketing excellence, or even customer focus. Next, one at a time he introduces eight tightly linked "building blocks" of momentum strategy. You'll learn through dozens of case studies: surprising new insights into familiar companies like IBM and Toyota, as well as remarkable, under-recognized leaders like Rentokil and First Direct.Last but not least, Larreche demonstrates how to build the unique leadership competencies needed to implement and sustain a winning momentum strategy: not just for years, but for decades.

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發表於2024-10-05

The Momentum Effect 2024 pdf epub mobi 電子書下載

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歐洲商學院教授J.C.Larreche寫瞭一本書，論述“勢”效應（TheMomentumEffect）。書中說，很多企業做法大傢都比較類似，比如生産、研發、營銷一應俱全，但是有的做得成，有的做不成，何也？他總結的結論是有些企業有“勢”（momentum）。少瞭這個“勢”，就好比好廚師做菜少放瞭...

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