Managerial Communication Strategies

作者:Veech, Annette M.

页数:208

出版时间:2001-10

价格:$ 111.87

isbn号码:9780130608215

For undergraduate/graduate-level courses in Managerial Communication. This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in difficult business situations. Organized around functional areas that mirror the critical managerial functions of real-life, the text helps students think effectively and quickly. It enables them to capitalize on what they already know, creatively apply accepted business tools to what they perceive as communications issues, and consequently accomplish better results-with tasks and people. This text covers the art and science of communications.