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The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

The Rhetoric and Reality of Marketing

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发表于2024-12-27

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Kitchen, Philip J. 编

出品人:

页数:224

译者:

出版时间:2003-7

价格:$ 163.85

装帧:

isbn号码:9780333987322

丛书系列:

图书标签: 营销

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书图书描述

This volume compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practise it and contains cutting-edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture.

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 电子书

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