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The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

The Rhetoric and Reality of Marketing

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This volume compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practise it and contains cutting-edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture.

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

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發表於2024-12-27

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

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出版者:

作者:Kitchen, Philip J. 編

出品人:

頁數:224

譯者:

出版時間:2003-7

價格:$ 163.85

裝幀:

isbn號碼:9780333987322

叢書系列:

圖書標籤: 營銷

The Rhetoric and Reality of Marketing 2024 pdf epub mobi 電子書下載

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