How To Produce Successful Advertising 3/E 2024 pdf epub mobi 电子书

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发表于2024-11-24

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出版者:Kogan Page

作者:A. D. Farbey

出品人:

页数:0

译者:

出版时间:2002-02-25

价格:USD 24.95

装帧:Paperback

isbn号码:9780749436346

丛书系列:

图书标签: successful_advertising English

How To Produce Successful Advertising 3/E 2024 pdf epub mobi 电子书图书描述

A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated third edition will also include extensive coverage of advertising on the Internet. The book divides into the following sections: strategy; developing the most effective massage; planning and targeting; space buying and advertisement production; evaluation and budgeting suppliers and agencies.Complete with advice on how to make the most of any advertising budget, How to Produce Successful Advertising is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfullyPart of the Marketing in Action Series.

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How To Produce Successful Advertising 3/E 2024 pdf epub mobi 电子书

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