Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載


Marketing the Museum (Heritage

簡體網頁||繁體網頁

Marketing the Museum (Heritage pdf epub mobi 著者簡介


Marketing the Museum (Heritage pdf epub mobi 圖書描述

The history of the museum is one of shifting purposes and changing ideals. Taking a close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbyists believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of "product", but rather as the process by which one can build a relationship between the museum and the public. This study shows how museums can overcome the numerous hurdles on the route to achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載

Marketing the Museum (Heritage pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-23

Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載

Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載

Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載



喜欢 Marketing the Museum (Heritage 電子書 的读者还喜欢


Marketing the Museum (Heritage pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Routledge
作者:Fiona Mclean
出品人:
頁數:272
譯者:
出版時間:1997-01-31
價格:USD 51.95
裝幀:Paperback
isbn號碼:9780415152938
叢書系列:

圖書標籤: museology   


Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Marketing the Museum (Heritage pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Marketing the Museum (Heritage 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有