Marketing Management 2024 pdf epub mobi 電子書 下載


Marketing Management

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Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management. It now includes (1) Global brand names that have marketed themselves successfully throughout the world, (2) Emerging markets and trends, and (3) A greater focus on technology. Features Unique to MMA 1. NEW and IMPROVED - International case studies and examples in the proportion of: 40% international companies in a non-Asian context 40% international companies in an Asian context 20% Asian companies in an Asian context / non-Asian context oAdvantage: Provides a balanced look at international marketing activities oBenefit: Students in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region 2. NEW - Cases on emerging markets and trends for eg Tata in India. oAdvantage and Benefit: Students are kept up-to-date and informed of up-and-coming markets and trends. 3. NEW - More focus on technology oAdvantage and Benefit : With online marketing becoming increasingly popular, we have included examples to show students how some companies incorporate e-marketing.

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Marketing Management 2024 pdf epub mobi 電子書 下載

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Marketing Management 2024 pdf epub mobi 電子書 下載

Marketing Management 2024 pdf epub mobi 電子書 下載

Marketing Management 2024 pdf epub mobi 電子書 下載



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出版者:Pearson Education
作者:Philip Kotler
出品人:
頁數:800
譯者:
出版時間:2008-8-1
價格:USD 165.00
裝幀:Paperback
isbn號碼:9789810679934
叢書系列:

圖書標籤: 營銷  Marketing   


Marketing Management 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Marketing Management pdf epub mobi 用戶評價

評分

這本書是我目前為止關於marketing management讀到最認真的一本書。主要還是講關於strategy方麵的。不過麵麵都有點到。

評分

這本書是我目前為止關於marketing management讀到最認真的一本書。主要還是講關於strategy方麵的。不過麵麵都有點到。

評分

這本書是我目前為止關於marketing management讀到最認真的一本書。主要還是講關於strategy方麵的。不過麵麵都有點到。

評分

這本書是我目前為止關於marketing management讀到最認真的一本書。主要還是講關於strategy方麵的。不過麵麵都有點到。

評分

這本書是我目前為止關於marketing management讀到最認真的一本書。主要還是講關於strategy方麵的。不過麵麵都有點到。

Marketing Management 2024 pdf epub mobi 電子書 下載


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