Creative Advertising, New Edition 2024 pdf epub mobi 电子书

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发表于2024-07-08

Creative Advertising, New Edition 2024 pdf epub mobi 电子书

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出版者:Thames & Hudson

作者:Mario Pricken

出品人:

页数:256

译者:

出版时间:2008-6

价格:275.00元

装帧:Paperback

isbn号码:9780500287330

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图书标签: 广告创意

Creative Advertising, New Edition 2024 pdf epub mobi 电子书图书描述

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." — Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

Creative Advertising, New Edition 2024 pdf epub mobi 电子书

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