The New Rules of Marketing and PR 2024 pdf epub mobi 电子书

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发表于2024-11-23

The New Rules of Marketing and PR 2024 pdf epub mobi 电子书

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整本书有1/3的内容很精彩，其他部分，如果是IT界的Marketing人士的话，基本可以一目十行地看完。作者本人的经验还是有，不过可能因为在那个level就比较少做具体的执行工作，所以最后一章 Make It Happen 写得很水。书中有很多篇幅具体地讲 Blog，Podcast 和 Social Network S...

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出版者:Wiley

作者:David Meerman Scott

出品人:

页数:320

译者:

出版时间:2008-11-03

价格:USD 16.95

装帧:Paperback

isbn号码:9780470379288

丛书系列:

图书标签: EN

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

The New Rules of Marketing and PR 2024 pdf epub mobi 电子书

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