The New Rules of Marketing and PR 2024 pdf epub mobi 電子書下載

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書下載

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發表於2024-06-01

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書下載

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整本書有1/3的內容很精彩，其他部分，如果是IT界的Marketing人士的話，基本可以一目十行地看完。作者本人的經驗還是有，不過可能因為在那個level就比較少做具體的執行工作，所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog，Podcast 和 Social Network S...

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