Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 电子书

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发表于2024-12-28

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 电子书

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出版者:

作者:McManus, John H.

出品人:

页数:264

译者:

出版时间:1994-4

价格:$ 77.97

装帧:

isbn号码:9780803952539

丛书系列:

图书标签: 传播学 society

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 电子书图书描述

This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 电子书

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