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Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載

Market-Driven Journalism: Let the Citizen Beware?
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Market-Driven Journalism: Let the Citizen Beware? pdf epub mobi 著者簡介

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This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載

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發表於2024-11-28

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載


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出版者:
作者:McManus, John H.
出品人:
頁數:264
譯者:
出版時間:1994-4
價格:$ 77.97
裝幀:
isbn號碼:9780803952539
叢書系列:

圖書標籤: 傳播學  society   

Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載
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Market-Driven Journalism: Let the Citizen Beware? 2024 pdf epub mobi 電子書 下載

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