Behavioural Finance 2024 pdf epub mobi 电子书

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发表于2024-10-01

Behavioural Finance 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:William Forbes

出品人:

页数:464

译者:

出版时间:2009-10-19

价格:660.00元

装帧:Paperback

isbn号码:9780470028049

丛书系列:

图书标签: 行为金融教材 WilliamForbes Finance 心理学、思维、决策外文书籍

Behavioural Finance 2024 pdf epub mobi 电子书图书描述

The study of Behavioural finance is relatively newand examines how individuals’ attitudes and behaviour affect their financial decisions and financial markets. ‘ Behavioural Finance’ builds onexisting knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

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