Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 电子书

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发表于2024-09-17

Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Ruth Gosnay

出品人:

页数:176

译者:

出版时间:2008-11-28

价格:USD 17.95

装帧:Paperback

isbn号码:9780749453954

丛书系列:

图书标签: finance

Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 电子书图书描述

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 电子书

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