The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.
發表於2024-11-28
Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 電子書 下載
圖書標籤: finance
Develop Your Marketing Skills (Creating Success) 2024 pdf epub mobi 電子書 下載