Marketing Myopia 2024 pdf epub mobi 电子书

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Marketing Myopia 2024 pdf epub mobi 电子书著者简介

Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.

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发表于2024-11-23

Marketing Myopia 2024 pdf epub mobi 电子书

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出版者:Harvard Business Review

作者:Theodore Levitt

出品人:

页数:104

译者:

出版时间:2008-06-16

价格:USD 8.95

装帧:Paperback

isbn号码:9781422126011

丛书系列:

图书标签: 营销短视症市场营销经济教育客户经营市场经济管理金融财富 Marketing

Marketing Myopia 2024 pdf epub mobi 电子书图书描述

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Marketing Myopia 2024 pdf epub mobi 电子书

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