Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.
發表於2024-09-07
Strategic Marketing Problems 2024 pdf epub mobi 電子書 下載
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Strategic Marketing Problems 2024 pdf epub mobi 電子書 下載