Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn t good enough anymore. If you really want a booming business， you have to create Raving Fans. This， in a nutshell， is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone， in every kind of organization or business， deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager， Raving Fans uses a brilliantly simple and charming story to teach how to define a vision， learn what a customer really wants， institute effective systems， and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving， spending fans.