Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书


Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

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Institut fur Psychologie, Basel, Switzerland


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发表于2024-12-24

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书



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出版者:Psychology Press
作者:Michaela Wänke
出品人:
页数:385
译者:
出版时间:2008-12-16
价格:USD 65.00
装帧:Hardcover
isbn号码:9781841694986
丛书系列:

图书标签: 心理书籍  营销  心理学  市场营销  读者购买   


Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书 图书描述

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书
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Social Psychology of Consumer Behavior (Frontiers of Social Psychology) 2024 pdf epub mobi 电子书


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