Economics in a Business Context (Business in Context)

出版者:Cengage Learning Business Press

作者:Colin Haslam

页数:288

出版时间:1999-12-09

价格:USD 48.99

装帧:Paperback

isbn号码:9781861524003

图书标签:IREP

Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft and Intel; Shell, Brent Spar and Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.