Creating Powerful Brands

出版者:Focal Press

作者:Leslie De Chernatony

页数:282

出版时间:1992-09

价格:USD 39.95

装帧:Paperback

isbn号码:9780750606608

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.