Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.
發表於2024-11-26
Creating Powerful Brands 2024 pdf epub mobi 電子書 下載
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Creating Powerful Brands 2024 pdf epub mobi 電子書 下載