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The New Public

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Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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發表於2024-11-19

The New Public 2024 pdf epub mobi 電子書下載

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The New Public 2024 pdf epub mobi 電子書下載

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出版者:Cambridge University Press

作者:Leon H. Mayhew

出品人:

頁數:348

譯者:

出版時間:1997-9-28

價格:USD 43.99

裝幀:Paperback

isbn號碼:9780521484930

叢書系列:

圖書標籤: politics communication E

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