The New Public

The New Public pdf epub mobi txt 電子書 下載2025

出版者:Cambridge University Press
作者:Leon H. Mayhew
出品人:
頁數:348
译者:
出版時間:1997-9-28
價格:USD 43.99
裝幀:Paperback
isbn號碼:9780521484930
叢書系列:
圖書標籤:
  • politics 
  • communication 
  •  
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Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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