Contents
The nature of business and management 2

The nature of business and management research 4

Formulating and clarifying the research topic 20

Critically reviewing the literature 58

Understanding research philosophies and approaches 106

philosophy is important 107

Formulating the research design 136

Negotiating access and research ethics 168

Selecting samples 210

Using secondary data 256

Collecting primary data through observation 288

Collecting primary data using semistructured indepth 318
Selfcheck answers 358

Collecting primary data using questionnaires 360

Analysing quantitative data 414

Selfcheck answers 476

Analysing qualitative data 480

Writing and presenting your project report 526

Bibliography 561

Appendices 573

Calculating the minimum sample size 582

Glossary 587

Index 604

Copyright
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