Dag Soderberg is the former CEO of Euro RSCG Scandinavia, one of the largest advertising firms in Europe.Jan Carlzon is the former Chairman of SAS Scandinavian Airlines and is responsible for putting together a consortium of 40 investors to finance the project.Both live in Stockholm.

Bible Illuminated: The Book, Old Testament is the companion volume to Bible Illuminated: The Book, New Testament published in the fall of 2008. Filled with striking, sometimes provocative contemporary photographs, Bible Illuminated: The Book: Old Testament presents The Bible in a full-color, glossy magazine format, set in running text with no verses, inviting readers to step into the Bible and experience it in a whole new way.The Book, using the Good News Translation, will introduce believers and non-believers to a culturally relevant, accessible Bible and will encourage dialogue between people from all walks of life.