Services Marketing in Asia - A Case Book 2024 pdf epub mobi 电子书

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发表于2024-11-19

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出版者:Prentice Hall

作者:Jochen Wirtz

出品人:

页数:472

译者:

出版时间:2005-05-31

价格:USD 34.00

装帧:Paperback

isbn号码:9789812449436

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Services Marketing in Asia - A Case Book 2024 pdf epub mobi 电子书图书描述

Asias service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market a case book focusing on services marketing in Asia. The cases address current and important issues in services marketing, ranging from marketing professional services, new service development to brand development, revenue management, customer asset management and CRM strategy design and implementation. The cases are specifically selected for use in advanced undergraduate, MBA and executive education. They also provide valuable insights to service managers on how to succeed in Asia.

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Services Marketing in Asia - A Case Book 2024 pdf epub mobi 电子书

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