蘭·費雪

1. 英國布裏斯托大學物理係教授，納米物理學與軟物質研究所研究員。研究遍及物理、化學、生物、哲學等眾多領域，被譽為挑戰“烏閤之眾”的全能科學傢。

2. 擁有悉尼大學，新南威爾士大學等多所名校的化學、數學、輻射化學、物理學、生物科學、哲學等多個學科的博士和碩士學位。

3. 著有多部膾炙人口的作品，其中，《如何泡餅乾》（How to Dunk a Doughnut）一書被美國物理協會評為“年度最佳科普圖書”。在《新聞周刊》、《華盛頓郵報》和《科學美國人》等著名期刊發錶多篇文章。

One of the greatest discoveries of recent times is that the complex patterns we find in life are often produced when all of the individuals in a group follow the same simple rule. This process of self-organization” reveals itself in the inanimate worlds of crystals and seashells, but as Len Fisher shows, it is also evident in living organisms, from fish to ants to human beings. The coordinated movements of fish in shoals, for example, arise from the simple rule: Follow the fish in front.” Traffic flow arises from simple rules: Keep your distance” and Keep to the right.” Now, in his new book, Fisher shows how we can manage our complex social lives in an ever more chaotic world. His investigation encompasses topics ranging from swarm intelligence” to the science of parties and the best ways to start a fad. Finally, Fisher sheds light on the beauty and utility of complexity theory. An entertaining journey into the science of everyday life, The Perfect Swarm will delight anyone who wants to understand the complex situations in which we so often find ourselves.