Exploring Marketing Research (with Qualtrics Card) 2024 pdf epub mobi 电子书

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发表于2024-12-25

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出版者:South-Western College Pub

作者:William G. Zikmund

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页数:736

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出版时间:2009-03-04

价格:USD 228.95

装帧:Hardcover

isbn号码:9780324788440

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Exploring Marketing Research (with Qualtrics Card) 2024 pdf epub mobi 电子书图书描述

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Exploring Marketing Research (with Qualtrics Card) 2024 pdf epub mobi 电子书

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