Market-Based Management (5th Edition) 2024 pdf epub mobi 电子书

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发表于2024-05-18

Market-Based Management (5th Edition) 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Roger Best

出品人:

页数:544

译者:

出版时间:2008-04-03

价格:USD 131.67

装帧:Paperback

isbn号码:9780132336536

丛书系列:

图书标签: Business

Market-Based Management (5th Edition) 2024 pdf epub mobi 电子书图书描述

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

Market-Based Management (5th Edition) 2024 pdf epub mobi 电子书

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