Why are pretty young women, who use the personal ads, mysteriously dying in Milwaukee? In an irreverent romp through the tarnished pursuit of romance via the personal ads, Attorney Jesse Herbert and erstwhile girlfriend Allison Hoffman, a securities executive, attempt to unravel the perplexing death of Allison's friend and business colleague, Wendy Taylor. After Ms. Taylor's fatal plunge from the balcony of her lakefront condominium, Jesse and Allison interview an improbable assortment of suitors the victim met through her ad. In the course of their investigation, they encounter an assortment of quirky characters, including some who provide critical information and clues. They happen upon the death of another young woman that appears to be related. Although the dormant romance between Jesse and Allison rekindles, Jesse is simultaneously attracted to the alluring and mysterious wife of one of the suspects. Following a labyrinth of deception and intrigue, the reluctant sleuths plunge headlong toward a surprising and dramatic conclusion.