"Excellent." -- The Reader's Review

"Anybody contemplating the study and pursuit of folklore... will benefit from reading this presentation thoroughly to determine your place in this most exciting scholastic world." -- Come-All-Ye

This is the most complete and up-to-date study of folklore and folklore methodologies available. The authors describe the pervasiveness of folklore, including its uses in literature, films, television, cartoons, comic strips, advertising, and other media in a variety of cultures.

Table of Contents

Introduction

Chapter 1: Folklore and Its Study

Folkore As Historical Artifact

Chapter 2: Folkloristics as an Historical Science

Chapter 3: Survival, Continuity, Revival, and Historical Source

Folklore As Describable and Transmissible Entity

Chapter 4: Folklore as Genre and Type

Chapter 5: The Dissemination of Folklore

Folklore As Culture

Chapter 6: Folklore in Cultural Contexts

Chapter 7: Folklore in the Culture of Groups in Contact

Folklore As Behavior

Chapter 8: Folklore and Human Psychology

Chapter 9: Folklore as Personal Resource

Conclusion

Chapter 10: In Retrospect

Index