Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi and Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
發表於2024-11-19
Conflicting Accounts 2024 pdf epub mobi 電子書 下載
圖書標籤: 管理 盛世長城 文案 Ad
Conflicting Accounts 2024 pdf epub mobi 電子書 下載