Consumer Psychology for Marketing 2024 pdf epub mobi 电子书

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发表于2024-10-02

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出版者:Cengage Learning Business Press

作者:Gordon Foxall

出品人:

页数:304

译者:

出版时间:1998-06-25

价格:USD 56.99

装帧:Paperback

isbn号码:9781861523716

丛书系列:

图书标签: Academic

Consumer Psychology for Marketing 2024 pdf epub mobi 电子书图书描述

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Consumer Psychology for Marketing 2024 pdf epub mobi 电子书

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