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Consumer Psychology for Marketing

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The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

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發表於2024-12-02

Consumer Psychology for Marketing 2024 pdf epub mobi 電子書下載

Consumer Psychology for Marketing 2024 pdf epub mobi 電子書下載

Consumer Psychology for Marketing 2024 pdf epub mobi 電子書下載

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出版者:Cengage Learning Business Press

作者:Gordon Foxall

出品人:

頁數:304

譯者:

出版時間:1998-06-25

價格:USD 56.99

裝幀:Paperback

isbn號碼:9781861523716

叢書系列:

圖書標籤: Academic

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