The 1% Windfall

出版者:HarperBusiness

作者:Rafi Mohammed

页数:256

出版时间:2010-03-01

价格:USD 27.99

装帧:Hardcover

isbn号码:9780061684326

具体描述

The 1% Windfall reveals how modest incremental changes to an everyday business practice - pricing - can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%, Tyson, 81%, Land O'Lakes, 58%, Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company - whether a multi-national conglomerate, small business, or even a non-profit - can follow to create a comprehensive pricing strategy for any product or service. In addition, these techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening clear blueprint for companies to price for profit and growth. (edited by author)

作者简介

拉菲·穆罕默德在过去二十年中一直致力于定价研究。他是Culture of Profit有限责任公司的创始人。这家位于马萨诸塞州剑桥的公司致力于为商业机构提供咨询服务，以帮助他们制定并改进定价战略。穆罕默德是《定价的艺术》一书的作者。他出生于密尔沃基，在辛辛那提长大，从波士顿大学、伦敦经济学院获得经济学学位，也是康奈尔大学的经济学博士。

用户评价

这本书的文笔，坦白说，带着一种近乎古典的庄重感，句子冗长且充满了意象的堆砌，读起来颇有一种咀嚼陈年佳酿的韵味。它不像当代小说那样追求短促有力的冲击感，而是倾向于用大段的、充满画面感的文字来构建世界观和烘托氛围。这种风格无疑是需要一定耐心的，尤其是在情节推进缓慢的章节，读者可能会觉得有些沉闷。但一旦你适应了这种韵律，就会发现其中蕴含的巨大能量——作者用极富感染力的语言描绘了那个特定时代背景下的社会百态与人情冷暖。我个人认为，这本书的价值更多地体现在其语言艺术和对社会现象的隐晦批判上，而非单纯的故事情节驱动，读完后留下的回味悠长而复杂。

这本书最吸引我的地方，在于它对“真实”与“虚构”之间界限的模糊处理。作者似乎非常热衷于在故事中植入大量看似真实的、经过严谨考证的历史细节或科学理论，但又巧妙地将它们与纯粹的想象力编织在一起，让人真假难辨。这带来的阅读体验是既兴奋又警惕的——你既想相信故事里发生的一切，又隐隐觉得背后另有隐情。这种游走在边缘的叙事手法，成功地营造了一种强烈的代入感和宿命感。它没有给出明确的答案，而是把最终的判断权交给了读者，让每个人都能在合上书页后，继续对书中的世界进行自己的“再创作”和反思。

我必须承认，这本书的某些设定初看之下非常超前甚至有些晦涩难懂，它似乎挑战了许多传统小说的叙事规范。作者大胆地运用了多重视角和非线性时间轴，这使得阅读过程充满了挑战性，就像在试图拼凑一幅被打乱的、碎片化的巨幅油画。一开始我有些手足无措，感觉信息量过载，好几次想暂时搁置。但正是这种“挑战”，激发了我继续探索下去的欲望。当最后几块拼图勉强就位时，那种豁然开朗的感觉是极其震撼的。它不仅仅是一个故事，更像是一次对读者认知边界的试探，迫使你跳出固有的思维框架去理解作者试图传达的更深层次的哲学思考。

这本书的叙事结构简直是一场迷宫探险，作者似乎故意设置了许多令人意想不到的转折点，让读者始终处于一种既期待又略感不安的阅读状态中。从开篇的某个小镇的宁静生活，到后面情节突然急转直下，牵扯出一些宏大的、近乎阴谋论的议题，这种节奏的把控力道十足。我特别欣赏作者对人物心理的细腻描摹，尤其是主角在面对道德困境时的挣扎，那种内心深处的拉扯感，着实让人感同身受。然而，也正因为这种过于复杂的叙事层级，有那么几处情节的衔接显得有些跳跃，需要读者反复回味才能完全跟上作者的思路。总体而言，它更像是一部需要全神贯注投入的智力游戏，而非轻松的消遣读物，非常适合喜欢深度挖掘文本细节的书迷。

说实话，如果不是因为朋友的极力推荐，我可能早就被这本书厚重的封面和略显冷硬的开篇劝退了。这本书的处理方式，侧重于通过环境和场景来塑造人物性格，而不是依赖大量的内心独白。你必须从他们所处的物理空间、他们与周围事物的互动方式中去揣摩他们的内心活动，这要求读者必须保持高度的专注力。我尤其欣赏作者对于气氛渲染的功力，那种铺天盖地、让人喘不过气来的压抑感，不是通过情节的冲突达成的，而是通过对细节的不断堆积和环境氛围的精确刻画形成的。读完后，感觉自己像是刚刚从一个密不透风的房间里走出来，虽然略感疲惫，但精神上却得到了极大的洗礼。

em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.

“利润高说明用户构成有缺陷”，凭这句就可以确定值得读

em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.

em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.

em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.