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Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載

Marketing Management in the 21st Century
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Marketing Management in the 21st Century pdf epub mobi 著者簡介

Marketing Management in the 21st Century pdf epub mobi 圖書描述

For introductory MBA Marketing courses. Designed to meet the needs of both marketing and non-marketing specialists. This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager-not just the marketer-needs to know about developing marketing strategy and managing the marketing process. It provides a set of concepts and ideas for approaching marketing decisions, on providing a common language with which to think about marketing issues, and on the structuring and analysis of managerial problems in marketing. It prepares future general managers and CEOs to deal with core marketing issues by providing a way of thinking strategically about the firms' products, services and markets.

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載

Marketing Management in the 21st Century pdf epub mobi 圖書目錄

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發表於2024-12-29

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載


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Marketing Management in the 21st Century pdf epub mobi 讀後感

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出版者:Prentice Hall
作者:Noel Capon
出品人:
頁數:637
譯者:
出版時間:2001-01-15
價格:USD 140.60
裝幀:Paperback
isbn號碼:9780139156953
叢書系列:

圖書標籤: 管理   

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Marketing Management in the 21st Century pdf epub mobi 用戶評價

評分☆☆☆☆☆

good book, new ideas about mkt different from the ideas of Kotler's.

評分☆☆☆☆☆

good book, new ideas about mkt different from the ideas of Kotler's.

評分☆☆☆☆☆

good book, new ideas about mkt different from the ideas of Kotler's.

評分☆☆☆☆☆

good book, new ideas about mkt different from the ideas of Kotler's.

評分☆☆☆☆☆

good book, new ideas about mkt different from the ideas of Kotler's.

Marketing Management in the 21st Century 2024 pdf epub mobi 電子書 下載

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