丹·羅姆

創辦DigitalRoam公司，靠著一支筆、一張餐巾紙、一塊白闆之類低科技含量的設備，培訓包括高科技行業、政府機構、金融行業、媒體、廣告、零售、娛樂業、旅遊業、醫療護理等行業運用視覺化思考的工具，解決各種商務問題。

他培訓的公司包括Google、eBay、IBM、通用電氣、沃爾瑪、微軟、時代華納、富國銀行、安泰人壽、紐約聯邦儲備銀行、輝瑞製藥等全球500強企業。

其知名著作《餐巾紙的背麵》已經由中信齣版社齣版。

An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:

•Improve their three "built-in" visual problem solving tools.

•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

•Instantly improve their visual imaginations.

•Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.