作者：(美國)C.K.普拉哈拉德(C.K.Prahalad) 譯者：林丹明 徐宗玲

C.K.普拉哈拉德（C.K.Prahalad），被《商業周刊》評為“當今最有影響的企業戰略思想傢”、被《泰晤士報》評為“世界上首屈一指、最具影響力的企業管理教授”、國際公認的公司戰略和跨國公司高層管理增值專傢，世界頂級公司的谘詢專傢、擔任密歇根大學商學院公司戰略與國際企業經營教授、NCR公司、印度利華有限公司和世界資源研究所的董事會成員、十幾年來，一直被權威調查機構評為世界前十位的管理思想傢、著作：與加裏·哈梅爾閤著暢銷書《競爭大未來》，入選1994年度最暢銷的商業著作，與文卡特·拉馬斯瓦米閤著暢銷書《消費者王朝》，與M.S.剋裏施南閤著《普拉哈拉德企業成功定律》，與伊夫·多茨閤著《跨國使命：平衡當地尋求和全球願景》。

An idea can change the world... How to serve the world’s poorest people and make a profit New strategies and tactics for building

winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid , a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality.” In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world. Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. Solving the unique problems faced by bottom of pyramid customers

How to make a profit by helping people escape poverty and misery Breakthrough forms of innovation for emerging markets

From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology Building new ecosystems for wealth creation

You can’t do it alone--but you can do it together Scaling up to impact the enterprise--and society

Beyond “micro-businesses” and prototypes: large presence, large wins “C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.” --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)