The Language of Advertising (Language in Society) 2024 pdf epub mobi 电子书

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发表于2024-12-28

The Language of Advertising (Language in Society) 2024 pdf epub mobi 电子书

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出版者:WileyBlackwell

作者:Torben Vestergaard

出品人:

页数:182

译者:

出版时间:1985-04-11

价格:347.00元

装帧:Paperback

isbn号码:9780631127437

丛书系列:

图书标签: 语言特点论文

The Language of Advertising (Language in Society) 2024 pdf epub mobi 电子书图书描述

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.

Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.

The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.

The Language of Advertising (Language in Society) 2024 pdf epub mobi 电子书

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