Don't Be Such a Scientist

出版者:Island Press

作者:Randy Olson

页数:256

出版时间:2009-11-26

价格:GBP 12.99

装帧:Paperback

isbn号码:9781597265638

图书标签:万维钢推荐科普思维训练万维钢精英日课科学智识分子2学习科学入门

How to relate scientific information in a way that entertains and enlightens? After twenty years as a marine biologist, a Ph.D. from Harvard, a tenured professorship at the University of New Hampshire, and more than twenty published research papers, why is Dr. Randy Olson telling readers, 'Don't Be Such a Scientist'? The hard-earned advice comes from a fifteen-year career transition to filmmaking, culminating in the acclaimed documentaries "Flock of Dodos: The Evolution-Intelligent Design Circus" and "Sizzle: A Global Warming Comedy". In his first book, Olson makes clear what those glued to their microscopes and climate models may not recognize: the general public doesn't speak science. For better or worse, most of us rely not on intellect, but on what Olson terms the organs of mass communication: the heart, the gut, and even 'the lower organs'. Why else do some still question the existence of global warming or evolution when the evidence is irrefutable? Drawing on his own hilarious - and at times humiliating - evolution from science professor to Hollywood filmmaker, Olson shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by profane acting teachers and earnest scientists, serious insights and poignant stories, Olson walks the walk. You'll laugh, you may cry, and you'll certainly learn how to communicate critical scientific and environmental issues using your heart as well as your head.

用户评价

日课026 | 信息传播之难

日课026 | 信息传播之难

跟作者学习如何作一名毒舌的科学家【苦笑】

日课026 | 信息传播之难

网上找了电子版，结果只是第三章的内容，比较学术论文和剧本在讲故事方面的差别，总结了一个好故事需要特性：有趣、不用很精确、简洁、有内在冲突等。读完也没兴趣看完整版了，只能说是我选了一本挺无聊的书。