Mass Media Research

出版者:Wadsworth Pub Co

作者:Roger D. Wimmer

页数:448

出版时间:1999-07-12

价格:USD 96.95

装帧:Hardcover

isbn号码:9780534560072

图书标签:传播学理论新闻传播传播理论书单

Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

用户评价

必修课书籍一贯爱不起来。

必修课书籍一贯爱不起来。

必修课书籍一贯爱不起来。

导师大人交给的任务。必须搞清楚，还要交上PPT，每章70slides，OMG！

导师大人交给的任务。必须搞清楚，还要交上PPT，每章70slides，OMG！