Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

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发表于2024-11-06

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

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出版者:Lawrence Erlbaum

作者:Reynolds, Thomas J.; Olson, Jerry C.;

出品人:

页数:472

译者:

出版时间:2001-06-01

价格:USD 65.00

装帧:Paperback

isbn号码:9780805817317

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Product Description

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

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