Understanding Consumer Decision Making 2024 pdf epub mobi 电子书


Understanding Consumer Decision Making

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发表于2024-11-28

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书



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出版者:Lawrence Erlbaum
作者:Reynolds, Thomas J.; Olson, Jerry C.;
出品人:
页数:472
译者:
出版时间:2001-06-01
价格:USD 65.00
装帧:Paperback
isbn号码:9780805817317
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Understanding Consumer Decision Making 2024 pdf epub mobi 电子书 图书描述

Product Description

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书

Understanding Consumer Decision Making 2024 pdf epub mobi 电子书
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