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Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載

Understanding Consumer Decision Making
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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

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Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載

Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載

Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載


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出版者:Lawrence Erlbaum
作者:Reynolds, Thomas J.; Olson, Jerry C.;
出品人:
頁數:472
譯者:
出版時間:2001-06-01
價格:USD 65.00
裝幀:Paperback
isbn號碼:9780805817317
叢書系列:

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Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載
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Understanding Consumer Decision Making 2024 pdf epub mobi 電子書 下載

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