Social Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-27

Social Marketing 2024 pdf epub mobi 电子书

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出版者:Sage Publications, Inc

作者:Philip Kotler

出品人:

页数:456

译者:

出版时间:2007-12-17

价格:USD 70.95

装帧:Paperback

isbn号码:9781412956475

丛书系列:

图书标签: Marketing 經濟學美國 Kotler

Social Marketing 2024 pdf epub mobi 电子书图书描述

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

Social Marketing 2024 pdf epub mobi 电子书

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