Foundations of Marketing (Card UK Edt) 2024 pdf epub mobi 电子书

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发表于2024-11-22

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出版者:McGraw Hill Higher Education

作者:David Jobber

出品人:

页数:363

译者:

出版时间:2009-03-01

价格:$ 99.44

装帧:Paperback

isbn号码:9780077125608

丛书系列:

图书标签: 766marketing_management marketing D1、商科

Foundations of Marketing (Card UK Edt) 2024 pdf epub mobi 电子书图书描述

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.

Foundations of Marketing (Card UK Edt) 2024 pdf epub mobi 电子书

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